VOGUE: Why Savannah, Georgia Could Be the Country’s New Clean Beauty Capital
“There are no weeping willows in Savannah. The swooping, bending branches that tunnel the streets are mostly oak, draped in swaths of Spanish moss. Before I moved here—a few months after turning 30, searching for somewhere that wasn’t Los Angeles—I always pictured them as weeping willows.
I pictured the cliché, prim and proper women of the South, too, complexions perfected with foundation thicker than a slice of Paula Deen’s famous Brown Sugar Bacon. Would I—a bare-faced beauty journalist from California by way of New Jersey, who’s all but given up cosmetics in an effort to lower my body’s chemical burden—fit in? I pictured the over-the-top politeness (my Southern mother-in-law once sent me a thank you note for a thank you note) and my propensity for four-letter words. I pictured living in a state that came dangerously close to outlawing abortion last year and feeling powerless.
Savannah was my husband’s idea. He went to college in the city twenty-some years ago and loved it; I was skeptical but easily persuaded. I mean, I was ready to leave L.A. I wanted a place to slow down and write a book and afford a front yard. So I packed my things and said my goodbyes—to friends, sure, but also to the Moon Juice on Melrose Place, the Detox Market on 3rd, the Korean spa on Vermont. I doubted Savannah, Georgia could satisfy my craving for clean beauty and cutting-edge wellness in quite the same way.”